About

Engineer first.
Consultant second.

I spent 15 years building software at companies like Walmart Global Tech, Webconnex, and LivingSocial. I left to help small businesses access the same level of technical capability, without the overhead.

Peter Dore
The background

Why I do this

I'm a software engineer of 15+ years living in Woodland, WA. I led teams and implemented dozens of greenfield features from concept to production at companies ranging from billion-dollar unicorns to small fintech startups. I've shipped consumer-facing systems at scale, led engineering teams under pressure, and built mission-critical things that real people depend on.

I left that world because I saw a yawning gap in technology utilization between tech companies and most small businesses. Many small companies are unaware they're sitting on a gold mine of untapped potential. A lot of software sold to them isn't a great fit. It's expensive, a pain to onboard, and doesn't address some real pain points. The incentive structure is misaligned.

When a vendor closes a deal, they win. When an implementation succeeds, you win. Those two things are not the same. I want to be in the second camp, and the only way to do that honestly is to work directly for you, not for anyone else.

What I'm here to do
01

Start with your goals. Not with AI.

The question isn't "how can you use AI?" It's "where are you trying to take your company, and where does AI fit?" I start with your next phase of growth, your competitive gaps, your team's biggest time sinks. Then we figure out where AI belongs.

02

Prepare you for what's coming to your industry.

Some industries will barely notice AI. Others will be transformed. A few will be disrupted entirely. If yours is headed for significant change, the businesses that act now will have a durable advantage over those that figure it out three years too late. I help you be in the first group.

03

Free your people from doing the work of machines.

The most expensive thing in your business is a person spending their day on work a machine could do. When you remove that friction, you get more from your team. They get more from their work. I find those opportunities and help you act on them.

Batteries included
01

Production AI systems, live today

A recent example is TableGrade.org, which uses the Anthropic API to generate restaurant health trend summaries. Clark County residents use it to decide where to eat on Friday night. The system handles real data, real users, and real expectations.

02

Staff engineer at Walmart Global Tech

I've led software engineering teams at some of the largest and most demanding technical environments in the world. Walmart's scale requires engineering discipline that most shops never develop. I bring that discipline to every project, regardless of size.

03

Fintech and startup experience

I've shipped production systems at fintech startups and high-growth unicorns. Moving fast, making real tradeoffs, and owning outcomes, not just writing code and handing off tickets. The full product lifecycle, from conception to maintenance.

04

Trusted by other senior engineers

High-level engineers and tech leaders trust my work. I've built a reputation for clear thinking about technology and for being honest when something isn't worth the effort, which is rarer than you'd expect in this industry.

A filter for fit

I'll probably be a good fit if:

  • Your company has 5–50 employees and generates $1M–$20M in revenue annually
  • You're in professional services (accounting, law, insurance, real estate, mortgage), specialty manufacturing, regional healthcare, agencies, construction, or logistics
  • You don't have a CTO or VP of Engineering in-house
  • You've been burned by a vendor or are annoyed by the AI hype
  • You want to draw maximum benefit from the products you pay for
  • You value awkward truth over comfortable nonsense

I may not be the right fit if:

  • You need a hardware or IT support person
  • You want the cheapest option available
  • You want someone who'll agree with you regardless of the evidence
  • You're a pre-revenue startup still finding product-market fit
  • You value comfort over growth
  • You can't stand dad jokes
The human part

I live in Woodland, WA, a small city on the Lewis River, about 25 miles north of Portland. I work from there and travel to client sites when the engagement calls for it.

I believe small businesses are one of the most important forces in American life. Culturally as well as economically. The local accountant who knows your name, the specialty manufacturer who makes something nobody else does, the agency that actually gives a rip about their clients' growth. These are worth fighting for.

AI is going to change a lot of industries in the next five to ten years. Some will barely notice. Some will be transformed. A few will be disrupted entirely. My goal is to help the businesses I work with end up in the first two categories, and to do that before their competitors do.

Sound like a fit?

Let's find out for sure.

Book a free 30-minute call. I'll tell you straight whether I think I can help and how.

Book a free consultation